One avenue which was not open to Country Bumpkins was to come to the market by way of "introduction". This method, which is only practical for companies which already have 25% of their shares in public hands, does not involve the issue of new shares or the raising of any capital. It just makes the existing shares tradable.
- Introductions are a cheap way to come to market, because there are no underwriting or marketing costs.
but
- the opportunities for boosting the company's profile and visibility are fairly limited. Since the public is not being invited to participate, the listing won't get much press coverage.
An introduction was not appropriate for Country Bumpkin anyway, because the main objective of its listing was to raise capital to fund growth - and that required the issue of new shares.
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