Instead of issuing debenture stock, Country Bumpkin might have considered convertible loan stock as a means of raising money.
Convertible loan stock is stock that starts out as straightforward debt, but can be converted by the lender into equity.
Conversion terms are very specific. In Country Bumpkin's case, for instance, they might have said that every £4 of convertible loan stock could be converted by the lenders into one ordinary share at any time between 2000 and 2003.
In a sense, the holders of convertible loan stock can have their cake and eat it. They can keep the debt if the share price of the company is lower than the conversion price, or convert it to equity if there is a premium available.
But, note the twist to this tale: convertible loan stock is tradable itself, and the price of the stock will rise and fall in line with the company's share price.
Using the example above, if CB's share price rose to 500p - 100p higher than the conversion price of 400p - the value of the unconverted convertible loan stock would not stay at 400p but would rise to perhaps 450p.
Convertible loan stock can be an attractive option for companies because the rate of interest they have to pay on the loan is usually lower than for debenture stock.
As an alternative to raising money by issuing new shares it also has attractions because it is "deferred equity". In other words, the loan stock can be converted into equity but until it is converted, it isn't equity! And companies quite like this because their earnings per share (the critical performance measurement for the City) are not diluted.
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