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First principles of investing

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5. Your investment assessment kit

Before you select any saving scheme or investment, you may wish to consider the following points:
AimsWhat are the stated aims and benefits of the investment? Do these fit in with your own aims and objectives?
ReturnsCompare the potential net returns of the investment with after-tax returns on very low risk products such as short term gilts and National Savings. Is the potential outperformance of the investment really worth the additional risk?
AlternativesWhich other investments share similar characteristics? Are they simpler, cheaper, or less risky?
Investment periodCan you tie up your money for the full term? Are there any penalties if you withdraw early?
RiskWhat is the risk that the investment will not achieve either its own stated aims or your private objectives? What is the most you can lose?
CostLook at the fixed costs (e.g. buying and selling) and ongoing charges. How do these affect the return?
TaxThe way the investment and you, the investor, are taxed is important because it will affect your ultimate return. Check the impact of income and capital gains tax.

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