Companies have rights issues when they want to raise more money on the stock market. Rather than take on corporate borrowings, they offer to sell new shares at a stated price, usually below their current share price to make them attractive.
Typically, a rights issue is expressed as 'one for nine' or 'one for six'. What this means is for every nine (or six) shares you already own, the company will offer you one more at the special price. You can sell the rights (or even allow them to lapse) rather than take them up, but if you don't take them up your shareholding in the company will be diluted (because new shares are being issued).
The standard advice to investors not sure whether to take up a rights issue is to sell enough of the entitlement to finance the purchase of the remainder.
Example
Note that the critical part of this operation is your ability to sell the entitlement to the rights issue itself. The only reason anyone would want to buy that entitlement is if the exercise price (£9.00) is below the current market price (£10.00).
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