Price Earnings Ratio (P/E) = Current market price of share / EPS
The idea of the P/E is that it tells you how many years you would have to wait to get your money back on your investment.
If, for example: Goodco's current share price is £1.08 and the EPS is 6p, its P/E is 18. (108 / 6 = 18). This means that if you buy a share, and its EPS stays at 6p, you will 'get your money back' over 18 years. Unfortunately:
So P/E is a poor indicator of your 'payback' period. But it is a good indicator of the general confidence the market has in the company's ability to grow.
A company with a high P/E (>20) is one where the market anticipates rapid growth and is willing to pay a price for the shares beyond what is justified by historical earnings.
A company with a low P/E (<5) is one which is out of favour, or which is at the bottom of an industry cycle, and in which the market sees little excitement.
The critical question is how should you look at P/Es?
It is worth looking at the principles adopted by Ben Graham, the 'father' of value investing:
It can be tempting for investors to buy into low P/Es but if you do, try to find an explanation for the low rating before hand. There may be a genuine reason - e.g. a publishing company may be making good earnings now but has a low P/E because the market knows that its most valuable copyrights are due to expire. Research the company to make sure there is not some news that everyone else but you knows about.
As for high P/Es - the ratings of 40+ recently enjoyed by high technology and internet stocks - well, what can one say?
They make no profits, but have huge capitalisations, because the market expects growth. At this point, the normal rules of investing give way to a gambling spirit, and rational analysis is replaced by theological belief.
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