Small caps represent a particular tier of the stock market, and within that tier are companies operating in all industry sectors.
Just as there are numerous ways of investing in the stock market as a whole, there are numerous ways of investing in small caps, of which the following are just a few:
value approach: You may consider buying companies that are undervalued by assets, earnings, or yield
growth approach: buy companies whose earnings are growing 15% p.a. on a modest P/E
technical analysis: examine the share price patterns and look for 'signals' that indicate a trend
cyclical: buy companies that are at the bottom of an industry cycle
turnarounds: you may consider buying companies that have hit the depths and are just about to bounce back
shells: buy companies that have just had an infusion of new management as a precursor to a change of business direction
Seasoned small cap investors take the view that no one system works all the time, and that to invest successfully you need a pragmatic approach that borrows skills and techniques from all the systems. Above all, a small cap investor needs to rely on common sense judgements about businesses and the price being paid for a share in them.
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