"Diversification" is investment jargon for not keeping all your eggs in one basket. You distribute your eggs among several baskets to avoid going hungry in case one basket slips through your fingers. Likewise, you should distribute your capital among various assets to avoid going broke if, through bad luck or judgment, one of them fails you.
Diversification is the single most effective means of reducing investment risk. So whatever else you do, diversify.
There are five main areas of risk you need to think about. These are summarised here and discussed in more detail in the next few sections of this course:
| Safe custody | Who looks after your assets |
| Asset allocation | Which types of assets you buy, and in what quantities |
| Shares | How many different shares you should own |
| Sectors | How many different sectors you should invest in |
| Countries | How many different countries you should invest in |
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