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27. Buy with or without advice?

The fundamental choice that the investor faces when dealing in funds is whether or not to take advice.

  1. Execution Only

    Purchases or sales that are made without taking advice from an authorised financial adviser are known as execution only. This means that you buy or sell personally or instruct an advisor to buy and sell on your behalf without taking or asking for advice.

    The disadvantage of transacting execution only (or taking advice from an unauthorised source) is that you do not fall under the protection of the Financial Services Act if the investment turns out to be unsuitable and you lose money.

    The advantage of transacting execution-only is that you may be able to negotiate lower charges because the fund provider is not going to have to pay commission or fees to an adviser.

  2. Taking Advice

    There are two categories of authorised financial advisers: -

    • Tied Agents (Appointed Representatives or Company Representatives) who represent just one provider and are not allowed to advise on funds outside that provider's range.
    • Independent Financial Advisers (IFAs) who represent the investor rather than any product provider, and who are authorised to give advice on funds from across the market.
The Advisory Process

Both kinds of advisers have to justify their investment advice.

The fact-find forms the basis of all recommendations and remains open to inspection by the FSA.

As noted, the advantage of taking financial advice is that you have redress under the Financial Services Act if the advice turns out be unsuitable and you lose money. However, the mere fact that an investment falls in value does not necessarily mean that inappropriate advice has been given.

The disadvantage is that the procedure is time-consuming and bureaucratic. The time spent in completing the paperwork is often disproportionate to the advice sought and has to be paid for in terms of commission or fees.

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