A useful additional filter is to calculate the value of a share by comparing the dividend per share (DPS) you can expect to receive from it with the interest you might expect to get on comparable investments.
If a company pays out a dividend of 50p per share, and the interest rate you could expect to receive by putting your money on deposit with a bank is 5%, the value of the share can be calculated as:
V = 50p / .05 = £10
On that basis, you would be happy to pay £10 per share, because your cash flow return would be exactly equal to the interest rate.
In practice, this calculation is only really useful when you are looking at stable non-growth stocks with fairly predictable dividend payouts. It doesn't work for companies with unpredictable dividend payouts, or for riskier high-growth companies that may not pay any dividends at all.
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