In general, value investing is regarded as a methodology for the analytical, the patient and the prudent.
Analytical
Value investing is a 'bottom-up' approach. The investor ignores market sentiment, short-term swings, and other extraneous factors affecting a share price, and instead concentrates on the fundamentals of the business and its intrinsic value. He analyses the balance sheet and profit and loss account of a company, produces a valuation for the company, and compares it with the share price.
Patient
Investors who want to make money in a hurry will not be comfortable with the value investing approach. The number of companies that fulfil a value investor's 'buy' criteria will often be small, and after the value investor has bought, it may take months or even years for the market to realise that it has undervalued the company and for the value investor to make his profit.
Prudent
Value investing is regarded as 'prudent'. At its core is the concept of 'margin of safety'. Value investors seek a cushion between what they think a company is worth, and what they are prepared to pay for it, so that even in the worst case scenario their money has some protection.

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"Confronted with the challenge to distil the secret of sound investment into three words, we venture the motto, Margin of Safety."Book offers!
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