Value investors like undervalued assets because they provide a safety margin.
A company's share price may fall, but it won't usually fall far below the value of its saleable assets and, if it does, the discrepancy is usually spotted and corrected.
Buy a ten pound note for eight pounds, the reasoning goes, and you can't go far wrong.
Unfortunately, valuing assets is subjective.
It's not always easy to tell whether you are looking at a ten pound note or a fiver.
How on earth does a private investor value a brand though? It's almost impossible. In practice, you have to stick to tangible assets, which is why property companies are popular with value investors.
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